As it did with almonds and coconuts, Califia Farms is aiming to make oats a central piece of its evolution as a plant-based beverage platform. At the Winter Fancy Food Show in San Francisco last week, Califia poured samples of its new three-SKU line of oat milk creamers in 25.4 oz. bottles. Available in unsweetened, hazelnut and vanilla varieties, the line is gluten-free and contains 10-15 calories per serving, depending on the flavor. Beyond creamers, however, Califia CEO Greg Steltenpohl toldBevNET at the show that the company was embracing oat as an ingredient in a variety of ways that highlight its “elevated protein and macronutrient profile.” “We are really serious about it, we have more extensive packaging formats than brands that specialize in oats,” he said. “It’s a little different in execution than in the past when we did line extensions. This is really a true platform, just like coffee was for us.” Some of the planks of that platform have already been built: Califia launched a nitrogen-infused line of oat milk cold brew lattes last year, along with oat milk in both standard and barista-edition varieties. Yet the brand’s relentless approach to innovation means some of ...